Factors Affecting Value Creation Following Corporate Venture Capital Investments in Born-Global Social Ventures
Factors Affecting Value Creation Following Corporate Venture Capital Investments in Born-Global Social Ventures
오유겸(건국대학교); 김승규(국립군산대학교 라이즈사업단)
25권 6호, 401~408쪽
초록
As the importance of creating shared value has been growing, firms are pursuing strategies to invest in born-global social ventures to efficiently and effectively enter overseas markets. Nonetheless, these investments are not always successful. Specifically, understanding the success factors of investments in born-global social ventures is crucial. This study, based on the resource-advantage theory of competition, aimed to identify factors affecting value creation following corporate venture capital investments in born-global social ventures. We developed several propositions. First, The high asset value of the invested born-global social venture positively influences its cumulative abnormal return. The business fit between a CVC investor and the invested born-global social venture positively influences its cumulative abnormal return. The business fit between a CVC investor and the invested born-global social venture positively moderates the relationship between the high asset value of the investee and its CAR. A CVC investor’s brand strategy positively influences the cumulative abnormal return generated after investing in an invested born-global social venture. A CVC investor’s brand strategy positively moderates the relationship between high asset value of an invested born-global social ventures and its cumulative abnormal return. The level of business diversification of an investment firm negatively impacts the value creation of born-global social ventures after investment. The level of business diversification of an investment firm positively moderates the relationship between the high asset value of the invested born-global social venture and its cumulative abnormal return. Our study provided managerial guidelines for corporate venture capitalists in regard to value creation factors of those social ventures as investment targets.
Abstract
As the importance of creating shared value has been growing, firms are pursuing strategies to invest in born-global social ventures to efficiently and effectively enter overseas markets. Nonetheless, these investments are not always successful. Specifically, understanding the success factors of investments in born-global social ventures is crucial. This study, based on the resource-advantage theory of competition, aimed to identify factors affecting value creation following corporate venture capital investments in born-global social ventures. We developed several propositions. First, The high asset value of the invested born-global social venture positively influences its cumulative abnormal return. The business fit between a CVC investor and the invested born-global social venture positively influences its cumulative abnormal return. The business fit between a CVC investor and the invested born-global social venture positively moderates the relationship between the high asset value of the investee and its CAR. A CVC investor’s brand strategy positively influences the cumulative abnormal return generated after investing in an invested born-global social venture. A CVC investor’s brand strategy positively moderates the relationship between high asset value of an invested born-global social ventures and its cumulative abnormal return. The level of business diversification of an investment firm negatively impacts the value creation of born-global social ventures after investment. The level of business diversification of an investment firm positively moderates the relationship between the high asset value of the invested born-global social venture and its cumulative abnormal return. Our study provided managerial guidelines for corporate venture capitalists in regard to value creation factors of those social ventures as investment targets.
- 발행기관:
- 한국경영컨설팅학회
- 분류:
- 경영학