로컬창업 활성화를 위한 환경 분석과 전략 도출: PEST-SWOT-AHP 통합모형 기반 실증연구

This study conducted an empirical analysis using an integrated PEST-SWOT-AHP model to propose strategic directions for revitalizing local entrepreneurship in response to the structural challenges facing Korean society, namely the risk of regional extinction and deepening regional imbalance. Local entrepreneurship extends beyond simple subsistence self-employment and has gained attention as a strategic means of revitalizing regional economies and strengthening community cohesion by leveraging locally embedded resources and identities to generate both economic and social value. The research methodology proceeded as follows. First, a literature review of academic papers and policy reports was conducted to structure the factors influencing the local entrepreneurship environment into political, economic, social, and technological dimensions. Second, these factors were reorganized into strengths, weaknesses, opportunities, and threats according to SWOT analysis criteria, resulting in a total of 16 detailed factors. Third, a survey was administered to 21 experts, including local entrepreneurs, university professors specializing in entrepreneurship, and officials from local governments and support agencies. The reliability of responses was verified by applying a consistency ratio (CR ≤ 0.1) criterion, and the relative importance of each factor was quantified. The analysis results indicated that the relative importance of environmental factors for revitalizing local entrepreneurship ranked in the following order: strengths (0.273), opportunities (0.259), weaknesses (0.240), and threats (0.228). At the detailed factor level, differentiation of local products and small businesses, increasing demand for local content, lack of policy consistency, and economic recession combined with inflation emerged as the highest-weighted factors within their respective categories. Based on these findings, SO, WO, ST, and WT strategies were derived. This study holds academic significance in that it systematically diagnosed the internal and external factors of the local entrepreneurship environment and quantitatively presented their priorities. Furthermore, it carries policy implications by proposing actionable strategic measures to maximize the practical value of the local entrepreneurship ecosystem.