자기조절력이 창업의도에 미치는 영향에 관한 연구: 기업가정신의 매개효과와 부모 창업경험의 조절된 매개효과

[Purpose] This study focuses on self－regulation as a fundamental psychological capability in the process of forming entrepreneurial intentions. The purpose of this research is to investigate the internal mechanism by which self－regulation influences entrepreneurial intention through the behavioral characteristic of entrepreneurship, and to comprehensively analyze the moderating effect of parents’ entrepreneurial experience as an environmental factor in this process. [Methodology] A survey was conducted among 323 university students taking entrepreneurship－related courses. The collected data were analyzed using SPSS Process Macro (Model 8) to test for moderated mediation. [Findings] The analysis revealed that self－regulation has a significant positive effect on entrepreneurial intention, and entrepreneurship significantly mediates this relationship. However, the moderating effect of parents’ entrepreneurial experience on the path from self－regulation to entrepreneurship (i.e., the moderated mediation) was not statistically significant. Notably, a conditional direct effect was found (p＜.10): the direct path from self－regulation to entrepreneurial intention was significantly positive only for the group with parents who had entrepreneurial experience. [Implications] This study holds academic significance by expanding the theoretical understanding of entrepreneurial intention by identifying self－ regulation as a key psychological mechanism. Practically, by discerning the moderating effect of parents’ entrepreneurial experience, this research suggests that the content of entrepreneurship education should be redesigned to move beyond the transfer of functional knowledge and strengthen fundamental individual capabilities such as self－regulation. Furthermore, it highlights the practical need for tailored education and support for prospective entrepreneurs based on their family backgrounds.