임베디드 보험 활용을 위한 법적 개선방안

Embedded insurance, which emerged from the rapidly evolving development of information and communication technology, is attracting our attention. Consumer demand for products is increasing, and technological advancements are enabling the acquisition of massive amounts of data. This has opened the door to providing comprehensive services encompassing both financial and non-financial services. Embedded finance emerged from this context, and embedded insurance is following suit. Embedded insurance can be seen as a product of the advancement and widespread adoption of cloud and API technologies. The increased investment and growth in various fintech and insurtech technologies supporting diverse technologies are also driving the development of embedded insurance. Another aspect is that embedded insurance is emerging and developing from shifting consumer spending patterns and needs. With the proliferation of high-speed internet and smartphones, consumers are freed from the constraints of time and space, and are strengthening their consumption and communication through non-face-to-face platforms. Reflecting these trends, embedded insurance has the potential to continue to develop. This paper explores the concept, development, and emerging issues of embedded finance, focusing on the operational and legal aspects of embedded insurance. Specifically, it examines the operational practices of embedded insurance in major countries and proposes improvement measures for the development of embedded insurance in Korea.