창업교육에서 자기효능감이 창업의도에 미치는 영향: 기업가적 태도의 매개효과와 창업경험의 조절효과를 중심으로

This study investigates the mechanisms through which entrepreneurship education influences entrepreneurial intention, focusing specifically on the role of self-efficacy and entrepreneurial attitude. Targeting aspiring entrepreneurs, the research adopts a longitudinal design to examine how pre-education self-efficacy affects post-education entrepreneurial attitude and, in turn, entrepreneurial intention. The mediating role of attitude and the moderating effect of prior entrepreneurial experience were also tested. Participants were 201 adult learners participating in a government-supported innovation start-up program. Pre- and post-program surveys were conducted, and hypotheses were tested using multiple regression and PROCESS Macro analysis. Results indicated that higher levels of self-efficacy before education significantly increased both entrepreneurial attitude and intention after education. Entrepreneurial attitude served as a mediator in the relationship between self-efficacy and intention. However, the effect of entrepreneurial attitude on intention was weaker among students with prior entrepreneurial experience. This suggests that prior experience can alter how learners internalize and respond to educational content. The findings highlight the importance of designing entrepreneurship education that not only imparts knowledge but also considers learners’ psychological traits and prior experiences. By employing a longitudinal framework, this study provides both theoretical and practical implications for tailoring entrepreneurship education to diverse learner needs.