수정된 IPA 분석을 활용한 MZ세대 조리사 및 조리 전공자의 직업 선택 동기 인식 차이 연구

Objective: This study aims to identify perception gaps and priority structures in career choice motivation between Generation Z (Gen-Z) chefs and culinary students in the foodservice and hospitality industries by applying a Revised Importance-Performance Analysis (IPA). Methods: This study conducted a survey on 212 Gen-Z respondents, including 133 chefs and 79 students, and analyzed 21 career attributes across four dimensions. Then, this study used a correlation-based analysis to calculate the derived importance and the Revised IPA compared the importance–satisfaction structures of the two groups. Results: The findings revealed that chefs exhibited high importance but low satisfaction regarding compensation and welfare benefits while culinary students evaluated career values based on idealized expectations. Consequently, perception gaps and priority structures in career choice motivation were formed differently depending on the level of job experience. Implications: This study highlights the need for differentiated HRM strategies, including education, welfare, career development, based on experiential differences. This study also offers a methodological expansion for hospitality workforce research by applying the derived importance-based Revised IPA.