영화·애니메이션에서의 가상현실 적용과 영향: AI×VR 기술이 관객 경험과 감정 전달에 미치는 영향에 관한 연구

With the wider adoption of VR and rapid advances in generative AI, film and animation are shifting from flat viewing to highly immersive experiences. AI-driven capabilities—such as character motion and facial-expression synthesis, affect simulation, scene generation, and interactive response— enhance realism and interactivity in VR film and animation. This paper reviews these applications in terms of immersive experience design, emotional pacing, workflow optimization, and personalized audience responsiveness, and then uses a questionnaire survey and data analysis to test their effects on audience experience and emotional transmission. Results show higher ratings for VR than traditional viewing in visual immersion, presence, and narrative engagement; immersion, entertainment, aesthetic experience, and interaction comfort are positively associated with emotional responses, which further relate to intentions to rewatch and recommend. The discussion also proposes practical guidance for production and compliance governance, emphasizing ethical and privacy safeguards in collecting emotion-related data.