miHoYo의 SER-M 모델 기반 단계별 경영전략 비교연구

it expanded from the Chinese market to the international stage. Using the SER-M (Subject, Environment, Resource, Mechanism) model, the research examines miHoYo's business strategies across four distinct development phases: Start-up, Expansion, Globalization, and Breakthrough. By systematically evaluating the interplay between leadership entities, market environments, and corporate resources, the study identifies distinct mechanisms formed at each stage: SRE (Resource-Creation), ERS (Resource-Innovation), and SER (Environment-Innovation). The analysis reveals that miHoYo’s success relies on the continuous coordination of internal model parameters across these stages. To overcome current bottlenecks and achieve localized development in the "Breakthrough Stage," the study proposes establishing a global market-oriented ESR (Resource Innovation) mechanism. Specific recommendations include localizing overseas management and operations, diversifying creative teams, and enhancing R&D capabilities to meet cross-cultural demands. This research expands the application of SER-M theory to the gaming industry, offering valuable insights for mobile game developers and cultural export enterprises regarding the formation of effective management mechanisms.