관광 기업의 ESG 경영활동이 조직시민행동에 미치는 영향: 조직몰입과 자아존중감의 조절효과를 중심으로

Purpose This study aims to empirically examine the effects of tourism firms’ Environmental, Social, and Governance (ESG) management activities on employees’ organizational citizenship behavior (OCB), focusing on the moderating roles of organizational commitment and organization-based self-esteem. Methods Data were collected from 334 employees at three five-star hotels in Jeju, Korea, through on-site surveys. Hierarchical regression analyses tested the direct effects of four ESG dimensions—environmental practices, internal social responsibility, external social responsibility, and governance—on OCB, as well as the moderating roles of organizational commitment and organization-based self-esteem. Results All four ESG dimensions showed significant positive effects on employees’ OCB, with governance exerting the strongest influence, followed by internal social responsibility, external social responsibility, and environmental practices. Organizational commitment and organization-based self-esteem also had significant positive direct effects on OCB. However, interaction effects revealed negative moderation by organizational commitment and self-esteem in the relationships between certain ESG dimensions (external social responsibility and governance) and OCB, implying a diminishing returns pattern—additional ESG initiatives yield weaker effects when employees’ commitment and self-esteem are already high. Conclusion This study advances understanding of how ESG management promotes prosocial organizational behavior in the hospitality and tourism sector and clarifies the conditional nature of ESG effects depending on employees’ internal psychological resources.