프리즈 서울의 지속적 유지를 위한 방안 연구: 2022-2025년 작품 판매 추이와 국내 컬렉터에 대한 해외 갤러리스트 평가를 중심으로

This study examines the impact of the collaboration between Frieze Seoul and KIAF, jointly held in Seoul from 2022 to 2025, and explores strategic conditions required for the long-term sustainability of the partnership. Using a twofold analytical framework, the research analyzes (1) publicly reported sales data from both fairs during the period and (2) the relationships between International galleries participating in Frieze Seoul and Korean collectors, including gallery attrition rates. Methodologically, the study collects sales reports and gallerist interviews published by major art industry media platforms as Artsy and Artnet. Sales data is categorized by the nationality of artists and galleries, medium, and price range, while overseas galleries’ evaluations of Korean collectors are systematically reviewed. At a critical moment marked by the extension of the five-year partnership agreement between Frieze and the Galleries Association of Korea, this research highlights the need for more strategic role-sharing and long-term cooperation among Korean galleries, KIAF, and Frieze. The study contributes to discussions on how Seoul can sustain its position as an Asian art hub while ensuring the long-term continuity of Frieze Seoul.