공공 공연장에서의 관람 경험 확장에 관한 사례 연구: 관람 경험과 사용자 경험의 연속선 모델을 중심으로

This study aims to analyze, through a continuum model, the conditions under which Audience Experience (AX) formed in public performance venues expands and transitions into User Experience (UX). In recent performing arts practice, formats that intensify audience participation or emotional immersion are often broadly categorized as UX. However, such interpretations do not sufficiently distinguish how audience actions intervene in the outcome structure of experience. To address this issue, the study introduces the concept of Expanded Audience Experience (EX-AX) and reconstructs performance experience as a staged continuum of AX, EX-AX, UX. AX is defined as an experience centered on interpretation and collective immersion, in which the trajectory and outcomes of experience are controlled by the performance design and are shared and dissolved within a common structure. In contrast, EX-AX expands the density and depth of appreciation through explanatory elements, participatory devices, and interactive components; yet the outcomes of audience actions are not fixed or accumulated at the individual level. Thus, the distinction between AX and EX-AX lies in whether the structure of appreciation is expanded, while the distinction between EX-AX and UX lies in whether the outcomes of audience actions are attributed to individuals. UX is defined as an experiential structure in which audience choices generate individualized outcomes that are recorded, recalled, and extended beyond the performance itself. To examine this transition, four analytical criteria were established: selectivity, consequentiality of action, level of personalization, and temporal extension of experience. A qualitative case study was conducted on the HELLO series and the original opera Blooming Bari, produced and presented at Busan Concert Hall in 2025. The findings indicate that the HELLO series corresponds to EX-AX, as it deepens understanding and immersion through participatory elements without producing individualized outcomes. In contrast, Blooming Bari represents a transition to UX, as audience choices generate personalized results that are recorded and re-extended within digital environments after the performance. By redefining UX not in terms of participation intensity or immersion level but in terms of the outcome structure of audience actions, this study argues for understanding performance experience as a staged continuum rather than a dichotomy. Furthermore, it proposes theoretical and strategic criteria for determining which type of experience should be designed or deferred within the context of public performance venues.