청년 창업농의 4-H 활동 만족도와 스마트 기술 활용 의도 간의 관계: 영농효능감과 영농만족도의 순차적 매개효과를 중심으로

This study aims to examine the impact of young entrepreneurial farmers' satisfaction with 4-H activities on their intention to use smart technology, a core competency for future agriculture. Specifically, it empirically analyzes the sequential mediating role of farming self-efficacy and farming satisfaction in this relationship. To this end, a multiple mediation analysis was conducted using data collected from 126 young farmers participating in 4-H activities in South Korea. The findings are as follows: First, satisfaction with 4-H activities had a direct positive effect on both farming self-efficacy and the intention to use smart technology. Farming self-efficacy was identified as a key factor significantly influencing farming satisfaction, which in turn positively impacted the intention to use smart technology. Second, a dual mediating effect was observed, whereby 4-H activity satisfaction influenced the intention to use smart technology through the sequential mediation of farming self-efficacy and farming satisfaction. This suggests the existence of a specific psychological pathway: 4-H activities not only directly encourage technology adoption but also build farming confidence, which leads to overall job satisfaction and, ultimately, a greater willingness to embrace smart agricultural technologies. This study extends the educational value of 4-H activities to the young farmer population. Furthermore, it emphasizes the necessity of an integrated policy approach—one that manages individual efficacy and job satisfaction alongside technical training—to ensure the successful dissemination of smart agricultural technology.