대학 진로교육 서비스 품질이 대학 신입생의 진로 확신도에 미치는 영향: ESG 가치 내재화의 매개효과를 중심으로

The purpose of this study was to empirically investigate the structural relationship between university career education service quality and career certainty, targeting university freshmen during the "University Entry Phase," a critical period for career exploration and value formation. Specifically, this study focused on verifying the mediating effect of ESG value internalization in this relationship. To achieve this, a survey was conducted on 263 freshmen enrolled in four-year universities in Seoul. The collected data were analyzed using SPSS 28.0 and AMOS 29.0 to perform descriptive statistics, confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrapping for mediating effect verification. The major results of this study were as follows: First, university career education service quality had a statistically significant positive (+) effect on the ESG value internalization of university freshmen. Second, freshmen's ESG value internalization had a significant positive (+) effect on career certainty. Third, university career education service quality was found to have a direct positive (+) effect on career certainty. Fourth, ESG value internalization was confirmed to partially mediate the relationship between university career education service quality and career certainty. This study held academic significance by introducing 'ESG' as a new value variable into existing career education research and empirically demonstrating its causal relationship with career certainty. The findings suggested that university authorities should develop career education curriculums reflecting ESG values starting from the freshman stage. Furthermore, it implied the need to support students in establishing correct vocational values and enhancing career certainty by strengthening faculty interaction and coaching capabilities.