부동산 플랫폼 정보서비스 품질이 지각된 유용성 및 사용의도에 미치는 영향

This study aims to empirically examine the effects of information service quality of real estate platforms on users’ perceived usefulness and usage intention. An online survey was conducted with 406 adults aged 20 and over who had experience using real estate platforms. The collected data were analyzed using multiple regression analysis and bootstrapping techniques with SPSS 28.0 and SPSS Macro 3.4. The results indicate that among the dimensions of information service quality, information quality and system utilization have significant positive effects on perceived usefulness. Perceived usefulness, in turn, was found to have a significant positive impact on usage intention. In addition, information quality and system utilization directly influenced usage intention, whereas system quality and service quality did not show significant effects. Furthermore, perceived usefulness partially mediated the relationship between information quality, system utilization, and usage intention. These findings suggest that users place greater importance on the quality and practical usability of information rather than on basic system performance or service support. Theoretically, this study extends the Technology Acceptance Model to the context of high-involvement real estate platforms. Practically, it provides strategic implications for enhancing platform competitiveness by prioritizing high-quality information and user-centered functional design.