지역정주 활성화를 위한 대학 창업교육 모델 연구

(Purpose) This study investigates how university entrepreneurship education contributes to regional settlement, extending beyond traditional outcomes such as entrepreneurial intention. It conceptualizes settlement as a place-based outcome and proposes a mechanism through which educational effects are translated into local retention. Focusing on Busan, the study examines whether entrepreneurship education influences regional settlement indirectly through opportunity access, network embeddedness, and place attachment. It also aims to identify stage-specific differences by comparing university students (settlement intention) and locally settled entrepreneurs (settlement persistence). (Design/methodology/approach) A cross-sectional two-group comparative design was employed. Data were collected from university students participating in entrepreneurship education (n=75) and entrepreneurs residing and operating businesses in Busan (n=23). The study developed a structural model linking educational design quality, entrepreneurial self-efficacy, regional opportunity access, network embeddedness, place attachment, and regional settlement. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the model. Reliability and validity were assessed using standard metrics (Cronbach’s α, CR, AVE), and hypothesis testing was conducted through bootstrapping. Multi-group analysis was applied to compare structural differences between the two groups. (Findings) For university students, regional settlement intention is primarily explained through a sequential mediation pathway: educational design quality enhances self-efficacy, which increases opportunity access, leading to network embeddedness and stronger place attachment, ultimately driving settlement intention. Place attachment serves as the key direct determinant, while opportunity access and networks operate indirectly. For entrepreneurs, both place attachment and direct access to regional opportunities significantly influence settlement persistence. (Research implications or Originality) The two-group comparison reveals stage-specific dynamics in settlement formation and persistence. Practically, the findings suggest that entrepreneurship education should incorporate region-linked opportunity structures, network-building, and place attachment formation.